


Self-reported by participants of our 1:1 and group coaching programs based on their before and after Leadership Index results.
Whether you need to align your team, guide your board, or grow as a leader, each solution is designed to deliver focused progress without overwhelm or unnecessary extras.

"Leading my business
with clarity"
I went from a limited pipeline to signed deals and a clear strategic direction. I’m no longer in survival mode - I’m leading my business with focus and relief for the future.


"Confidence and visibility
transformed my career"
Asia helped me face fears I’d avoided for years - from public speaking to building my personal brand. She tailored the process to my goals, helping me grow in confidence and visibility as an executive.


"Immediate trust
and insight"
Within minutes of our consultation, I knew Asia was the coach for me. Her warmth, insight, and professionalism made it clear I could trust her guidance.


"A complete career
transformation"
I stepped out of my comfort zone, built relationships I never would have before, and landed a senior role I love. The intentional focus completely shifted my confidence.


"Hearing my own
voice clearly"
Asia’s coaching changed how I hear myself. She doesn’t hand you answers - she helps you find your own voice and clarity. That shifted how I lead and make decisions.


"Redefined success
on my own terms"
Within months, I went from being unsure and stuck to landing the opportunity I really wanted. Asia helped me define success and make it real.



Issue 16: Deciding with the Decision Matrix
-Pythagoras
Welcome to our our sixteenth edition!
Let’s dive into the Decision Matrix method, a quantitative approach to making well-considered decisions by evaluating and prioritizing different options based on the criteria you deem important.
5-MINUTE STRATEGY
Identify your available options.
List criteria important for the decision. Assign weights to each criterion based on its importance.
For example, if you’re comparing vehicles for purchase- you might decide price = 5, style = 3, drive = 4, support/warranty = 5)
Rate each option against all criteria and multiply by the weights.
Take a look at the chart below
Sum these scores to identify the option with the highest total score.
According to our etched results, Car A is the winner!

Why this matters: The Decision Matrix removes ambiguity from decision-making, and gives you a clear, numerical basis for comparing and communicating options.
Next week's preview
Prepare to learn about the Cost-Benefit Analysis, a simple financial framework to evaluate the pros and cons of decisions.
We’ll show you how to quantify the costs and benefits of your actions to make and communicate smarter, more informed choices.
Until then,
Asia
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Bridgewell LLC - Strategy and Leadership