Confident Leadership.

Aligned Teams.

Sustainable Growth.

Leadership development, executive coaching, and confidential strategic support for leaders ready to align, decide, and move forward.

Conversation is easy. Clarity takes work.

Strategic Facilitation

High-impact facilitation to help misaligned teams or boards get clear, get focused, and move forward - without endless meetings, power struggles, or vague next steps.

Leadership Workshops

High-impact workshops and keynotes for all audience levels that deliver the strategies, decision-making, and mindset shifts of months of coaching - in 60 to 90 minutes.

OUR CORPORATE PROGRAMS ARE TRUSTED BY
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OUR RESULTS

We track client progress ensuring results are unmistakable and quantifiable.

Self-reported by participants of our 1:1 and group coaching programs based on their before and after Leadership Index results.

HOW WE HELP

Whether you need to align your team, guide your board, or grow as a leader, each solution is designed to deliver focused progress without overwhelm or unnecessary extras.

An 8 -week strategic intervention for healthcare and human-centered organizations who want to support struggling leaders to stabilize leadership performance, rebuild trust, and restore organizational confidence.

This 90-day, strategy-first executive coaching engagement is designed for high-performing leaders who want to stop reacting, start leading with intention, and see visible results every week.

Strategic Facilitation

High-impact facilitation to help misaligned teams or boards get clear, get focused, and move forward - without endless meetings, power struggles, or vague next steps.

Leadership Workshops

High-impact workshops and keynotes for all audience levels that deliver the strategies, decision-making, and mindset shifts of months of coaching - in 60 to 90 minutes.

Not sure where to begin?


Start with a conversation.

WHAT COACHING CLIENTS SAY

"Leading my business
with clarity"

I went from a limited pipeline to signed deals and a clear strategic direction. I’m no longer in survival mode - I’m leading my business with focus and relief for the future.

"Confidence and visibility
transformed my career"

Asia helped me face fears I’d avoided for years - from public speaking to building my personal brand. She tailored the process to my goals, helping me grow in confidence and visibility as an executive.

"Immediate trust
and insight"

Within minutes of our consultation, I knew Asia was the coach for me. Her warmth, insight, and professionalism made it clear I could trust her guidance.

"A complete career
transformation"

I stepped out of my comfort zone, built relationships I never would have before, and landed a senior role I love. The intentional focus completely shifted my confidence.

"Hearing my own
voice clearly"

Asia’s coaching changed how I hear myself. She doesn’t hand you answers - she helps you find your own voice and clarity. That shifted how I lead and make decisions.

"Redefined success
on my own terms"

Within months, I went from being unsure and stuck to landing the opportunity I really wanted. Asia helped me define success and make it real.

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Issue 16: Deciding with the Decision Matrix

April 28, 20241 min read

Issue 16: Deciding with the Decision Matrix

"Choices are the hinges of destiny."

-Pythagoras

Welcome to our our sixteenth edition!

Let’s dive into the Decision Matrix method, a quantitative approach to making well-considered decisions by evaluating and prioritizing different options based on the criteria you deem important.

5-MINUTE STRATEGY

  • Identify your available options.

  • List criteria important for the decision. Assign weights to each criterion based on its importance.

    • For example, if you’re comparing vehicles for purchase- you might decide price = 5, style = 3, drive = 4, support/warranty = 5)

  • Rate each option against all criteria and multiply by the weights.

    • Take a look at the chart below

  • Sum these scores to identify the option with the highest total score.

    • According to our etched results, Car A is the winner!

Why this matters: The Decision Matrix removes ambiguity from decision-making, and gives you a clear, numerical basis for comparing and communicating options.

Next week's preview

Prepare to learn about the Cost-Benefit Analysis, a simple financial framework to evaluate the pros and cons of decisions.

We’ll show you how to quantify the costs and benefits of your actions to make and communicate smarter, more informed choices.

Until then,

Asia

If this newsletter was forwarded to you by a kind-hearted do-gooder, sign up for your own free 5-minute dose of weekly career and leadership strategy at Bridgewellpro.com/ss

Decision Matrixdecision-makingprioritizationoptions evaluationweighted scoresstrategic planningchoicesdecision strategy
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Asia Bribiesca-Hedin

Asia Bribiesca-Hedin, MBA, MPA, CPC, CPCC, Principal Coach and CEO of Bridgewell LLC Professional Services

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