This month's free training:
3 MISTAKES THAT KEEP LEADERS OVERLOOKED
From invisible to strategically significant in 30 minutes.
Confident Leadership.
Aligned Teams.
Sustainable Growth.
Leadership development, executive coaching, and confidential strategic support for leaders ready to align, decide, and move forward.
Conversation is easy. Clarity takes work.
Strategic Facilitation
High-impact facilitation to help misaligned teams or boards get clear, get focused, and move forward - without endless meetings, power struggles, or vague next steps.
Leadership Workshops
High-impact workshops and keynotes for all audience levels that deliver the strategies, decision-making, and mindset shifts of months of coaching - in 60 to 90 minutes.
OUR CORPORATE PROGRAMS ARE TRUSTED BY
OUR RESULTS
We track client progress ensuring results are unmistakable and quantifiable.
Self-reported by participants of our 1:1 and group coaching programs based on their before and after Leadership Index results.
HOW WE HELP
Whether you need to align your team, guide your board, or grow as a leader, each solution is designed to deliver focused progress without overwhelm or unnecessary extras.
An 8 -week strategic intervention for healthcare and human-centered organizations who want to support struggling leaders to stabilize leadership performance, rebuild trust, and restore organizational confidence.
This 90-day, strategy-first executive coaching engagement is designed for high-performing leaders who want to stop reacting, start leading with intention, and see visible results every week.
Strategic Facilitation
High-impact facilitation to help misaligned teams or boards get clear, get focused, and move forward - without endless meetings, power struggles, or vague next steps.
Leadership Workshops
High-impact workshops and keynotes for all audience levels that deliver the strategies, decision-making, and mindset shifts of months of coaching - in 60 to 90 minutes.
Not sure where to begin?
Start with a conversation.
WHAT COACHING CLIENTS SAY
"Leading my business
with clarity"
I went from a limited pipeline to signed deals and a clear strategic direction. I’m no longer in survival mode - I’m leading my business with focus and relief for the future.
"Confidence and visibility
transformed my career"
Asia helped me face fears I’d avoided for years - from public speaking to building my personal brand. She tailored the process to my goals, helping me grow in confidence and visibility as an executive.
"Immediate trust
and insight"
Within minutes of our consultation, I knew Asia was the coach for me. Her warmth, insight, and professionalism made it clear I could trust her guidance.
"A complete career
transformation"
I stepped out of my comfort zone, built relationships I never would have before, and landed a senior role I love. The intentional focus completely shifted my confidence.
"Hearing my own
voice clearly"
Asia’s coaching changed how I hear myself. She doesn’t hand you answers - she helps you find your own voice and clarity. That shifted how I lead and make decisions.
"Redefined success
on my own terms"
Within months, I went from being unsure and stuck to landing the opportunity I really wanted. Asia helped me define success and make it real.
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Issue 15: Decision-Making with the SWOT Analysis
Issue 15: Decision-Making with the SWOT Analysis
"Strengths do not come from physical capacity. They come from an indomitable will."
-Mahatma Gandhi
Welcome to our our fifteenth edition!
This issue introduces the SWOT Analysis for strategic decision-making, a technique to identify Strengths, Weaknesses, Opportunities, and Threats related to a business decision or project.
5-MINUTE STRATEGY
Draw a SWOT Analysis matrix.
Strengths - What are you doing well? What sets you apart? What are your good qualities?
Weaknesses - Where do you need to improve? Are resources adequate? What do others do better than you?
Opportunities - What are your goals? Are demands shifting? How can it be improved?
Threats - What are the blockers you're facing? What are factors outside of your control?
List your project's or decision's Strengths, Weaknesses, Opportunities, and Threats in their respective quadrants, addressing the sample questions in the image above.
Analyze how you can use your strengths to seize opportunities and counter threats. Consider how to mitigate weaknesses.
Decide your next steps based on this analysis.
Why this matters: SWOT Analysis provides a clear framework for evaluating a situation from multiple perspectives, helping you make more informed decisions.
Next week's preview
Next, we’ll introduce the Decision Matrix method, a quantitative approach to making complex decisions. This framework helps you break down your options and assess them against various criteria to ensure you make the best choice.
Until then,
Asia
Bridgewell LLC - Strategy and Leadership